We Love Jam is Jammin’!
In the farthest reaches of Eric Haeberli’s and Phineas Hoang’s backyard grew an ancient Blenheim apricot tree; a last survivor of an old orchard whose owner had given in to the lucrative offer of a developer. Eric and Phineas took advantage of the stone fruits that the tree produced by creating a homemade jam that received ecstatic reviews from friends and family. For years, the apricot jam was such a hit that they sent a jar to the staff at Food & Wine magazine to see if they would get a reaction. They did. The February 2007 issue included a write up which remarked that the product was simply the best jam they had ever tasted. That comment led to thousands of e-mails from all over the world requesting jars of the intense, velvety jam. From there Eric and Phineas went in to create a company called We Love Jam.
Blenheim apricots have been described by some as the best tasting in the world and the sublime honey-like flavor is surely what has won it so many fans. The sad news is that the fruit is endangered due to development in Silicon Valley where the fruit is grown and a lack of domestic demand caused by cheap dried apricots coming from overseas. The partners soon learned this when they went out on the market to purchase the specific species of apricot; only a few orchards were still growing the fruit.
The good news is that business at We Love Jam is thriving with an exciting product mix. Not only are the assorted jams flying off the shelf, but so is the catsup, poached pears in wine syrup, caramel sauces and bar-b-que sauces. Go to welovejam.com to see what specialty shops carry the items, and if there is no place close to you purchases can be made directly from the site. One taste and you will know why We Love Jam!